Activision offered up to $7B to buy Blizzard standalone from Vivendi
Bobby Kotick · a16z Podcast | Gaming Goes Mainstream · Feb 26, 2019 · at 14:08
Bobby Kotick, CEO of Activision Blizzard, discusses his acquisition negotiations with French conglomerate Vivendi prior to the 2008 merger.
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“And I asked them to sell us Blizzard, and we didn't have any interest in the rest of their games business, but we wanted Blizzard. And they said no repeatedly, and we offered them four billion, and then five billion, and then six billion, and then seven billion.”
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