Opinion certainty 3/5 debate potential 3/5

Alex Le: Traditional media ignores digital creators to maintain narrative control

Alex Le · a16z Podcast | Community and Culture, Online · Jan 2, 2019 · at 17:37

Alex Le, VP of Product at Reddit, argues that legacy media legacy companies overlook successful social media influencers because they are accustomed to dictating media narratives.

0:00 / 0:10exact quote · 10.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“A lot of traditional media isn't paying attention to a lot of the people who are making it really big in social media right now, because traditional media is just too used to controlling that narrative and shaping that story”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Alex Le

Insight
Alex Le: Internet culture flows from 4chan to Reddit to Facebook
“Four Chan, which is another weird place on the internet, is like raw dream space, and we are maybe a level up from that where we're refining that content and making it more interesting, and then it goes off and spreads to Facebook.”
Alex Le Jan 2, 2019 ▶ 5:20 a16z Podcast | Community and Culture, Online
Insight
Alex Le: Reddit video creators seek community interaction over YouTube-style fame
“The other thing that we saw with video was that people weren't trying to upload video to, you know, become famous or become like a YouTube famous person. They were just Uploading a video because they wanted to share it with their community of friends”
Alex Le Jan 2, 2019 ▶ 9:41 a16z Podcast | Community and Culture, Online
Prediction Not checkable as stated
Alex Le: Reddit aims to map the world's entire interest graph
“With Reddit, we hope that we can map the entire Interest graph that exists in the world, and provide a community for any topic that you might be interested in”
Alex Le Jan 2, 2019 ▶ 10:14 a16z Podcast | Community and Culture, Online
Assertion Not checkable as stated
Alex Le: Younger generations grew up with participatory media as the default
“For the first time we have an entire generation of people who grew up with participatory media as their first real experience of media, not a controlled media experience”
Alex Le Jan 2, 2019 ▶ 15:59 a16z Podcast | Community and Culture, Online
Assertion Not checkable as stated
Alex Le: Reddit relies on 50,000 active daily volunteer moderators
“So we have about 50,000 active on any given day, and those are self-run communities.”
Alex Le Jan 2, 2019 ▶ 3:50 a16z Podcast | Community and Culture, Online
Assertion Not checkable as stated
Alex Le: Native video uploads unlocked content creation from Reddit lurkers
“The most incredible thing we've found is people who are not posting any content at all were willing to do video. There's this amazing low barrier to entry that we have now with video and the consumer landscape where everyone just feels like they can do it, I t…”
Alex Le Jan 2, 2019 ▶ 9:13 a16z Podcast | Community and Culture, Online
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,000 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.