Kalanick reveals global brand pseudonyms used by CloudKitchens in stealth
Travis Kalanick · Building a Company in Stealth | Travis Kalanick with a16z · Jul 22, 2026 · at 34:11
Travis Kalanick explains the international multi-brand strategy CloudKitchens used to prevent media detection during its stealth period.
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“So people know it as cloud kitchens in the U.S., but it's Casinos Aqueltas in Latin America. And we have different names. That means, like, magical kitchens, essentially. We have, like, Kitchen Valley in Korea. We have Flash Kitchen and three other names in China. We have, I mean, Food Stars in London. Like, go, it goes, you know, I think it's Kitchen Park in Middle East.”
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