Ellis: Annual open enrollment cycles slow early adoption of new healthcare benefits
Chris Ellis · The Future of Health Insurance in a Work Remote World · Nov 14, 2024 · at 17:27
Chris Ellis, co-founder of Thatch, explains the structural market dynamic delaying immediate mass adoption of novel health insurance models.
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“And that because the buying cycle for these types of products is very annual around open enrollment. For that reason, it can really take multiple cycles before you start to hit that Kind of minimum viable level of adoption and awareness.”
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