Brayton: Founders without PR expertise must not handle corporate crises alone
Shannon Brayton · a16z Podcast | How to Manage a PR Agency · Jan 2, 2019 · at 13:40
Shannon Brayton highlights the risks of founders attempting to handle crisis communications without professional assistance.
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“A crisis, I would not leave it to a founder or a management team to manage a crisis on their own if they don't have deep PR expertise.”
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