Grant: Playing Minesweeper before brainstorming boosted business plan creativity by 28%
Adam Grant · a16z Podcast | How to Be Original and Make Big Ideas Happen · Jan 2, 2019 · at 5:43
Wharton professor Adam Grant describes an experimental study showing how structured delays allow implicit processing that improves creative output.
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“So one of G has experiments randomly assigned people to procrastinate before developing business plan ideas by playing minesweeper. And they were, after doing that, 28% more creative than people who jumped right into the task.”
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