Cranny: Enterprise ROI models should present conservative and aggressive value ranges
Mark Craney · Go to Market Boot Camp for Startups: Field Sales · Jul 16, 2017 · at 45:58
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Mark Cranny, Operating Partner at Andreessen Horowitz, presents field sales tactics at an a16z Go-To-Market Boot Camp.
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“Another kind of rule of thumb, be able to put together kind of ranges, you know, conservative versus aggressive, because it's very rare that you're going to go in and get the entire environment up front, that that's going to build over time.”
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