Li Jin: On-demand marketplaces require simple, atomic transactions for algorithmic matching
Li Jin · What's Next for Marketplace Startups · Dec 21, 2018 · at 15:10
Li Jin, an investor on the a16z Deal and Research team, analyzes the structural conditions that allowed early on-demand marketplace platforms like Uber and DoorDash to succeed.
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“And so the on demand model of marketplaces was really conducive to simple services that were very atomic and simple transactions that could you could do matching for in a very quick algorithmic way without, you know, matching on various different complex dimensions.”
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