Walaliade: Health plans demand cost-saving proof over product engagement
Malinka Walaliyadde · a16z Podcast | Taking the Pulse on Bio · Jan 2, 2019 · at 18:59
Malinka Walaliade from Andreessen Horowitz's bio team explains why digital health startups initially target self-insured employers rather than traditional health insurance payers.
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“Health insurance plans care a lot more about saving money than offering an engaging product and so for an early-stage startup, it's a lot harder for them to do the saving money piece, because that takes a long study to prove, and they do it eventually, but it's hard to do that initially, but they can show that it is an engaging product early.”
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