Chen: Broad EdTech marketplaces suffer from abysmal repeat usage rates
Frank Chen · What's Next for Education Startups in 2019 (Part II) · Feb 2, 2019 · at 28:58
Frank Chen, General Partner at Andreessen Horowitz, discusses user retention and monetization challenges for broad online education marketplaces.
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“Another age-old problem with these education market places that try to get broad, right, I want to have all this content, is that the repeat usage is never as good as the entrepreneur hopes. Right? So you kind of hope that I sell you the piano playing class, and then you'll come to me for filmmaking, or whatever it is, and it turns out in a lot of these that you're almost capturing that customer again for the first time even though they've bought a class from you, right?”
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