Liu: Consumer platforms will integrate crypto into loyalty programs within a year
Lily Liu · An Intro to Crypto: Building Companies, from People to Code · Jul 15, 2018 · at 23:53
Lily Liu, co-founder of Earn.com, speaks on a panel hosted by Andreessen Horowitz about real-world cryptocurrency adoption moving into everyday consumer applications.
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“And so I think over the next year, we're going to see a number of those things to be proven out. And what we've already at least heard is that what was, I think Starbucks talked about maybe integrating blockchain to the loyalty program. Rakuten, which is, you know, nine, ten billion dollar business, owns Ebates, earns a whole number of properties that are related to sort of loyalty and consumer affiliate programs is also thinking about rolling out a coin. AirAsia as well for loyalty programs. So I think you're going to see a number of those things sort of get integrated into, you know, platforms you already know and love.”
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