Bahl: E-commerce supply chain control does not require full asset ownership
Kunal Bahl · a16z Podcast | E-commerce, Payments, & More in India's Evolving Retail Landscape · Jan 2, 2019 · at 18:49
Kunal Bahl, co-founder of Snapdeal, discusses Snapdeal's hybrid logistics strategy of building proprietary infrastructure while partner-incentivizing third-party logistics firms in India.
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“Controlling doesn't necessarily mean owning. You can choose to own and build certain parts of the supply chain, because there aren't existing high quality service providers, which is the case for some parts of the supply chain in India. But for certain parts of the supply chain, we work with existing incumbent players, but mostly the good ones, and create an incentive structure that enables them to deliver great service quality.”
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