Andreessen: Startups must build scale to overcome busy, entrenched customers
Marc Andreessen · a16z Podcast | Investing in (Business and Career) Change · Jan 2, 2019 · at 13:04
Marc Andreessen, co-founder of Andreessen Horowitz, discusses the common blind spots first-time founders have regarding go-to-market execution versus product development.
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“What the startup founders don't understand is how big the world is and how busy people are and all the existing investments people have made and all the existing time people are spending on things, you know, so in a world of seven billion people, if you really want to have an impact on the world, at some point you have to get to scale. And a lot of that has to do with some of it's in the product, but a lot of that has to do with sales, marketing, right? Go to market and then international operations. You have to build a company with scale and size and heft To be able to go actually get all the customers.”
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