VandeHei: Media is the most cost-effective way to build a brand
Jim VandeHei · The 4th Estate: How Media is Changing in Washington, D.C. · Feb 6, 2023 · at 3:10
Axios cofounder Jim VandeHei explains the primary strategic advantage of media companies during an a16z panel on media business models.
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“One of the upsides of media is that it's one of the easiest and most cost effective way to build a brand that has real meaning and real resonance with a big swath of people.”
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