Wennmachers: Salesforce defused early service outages by creating a public status site
Margit Wennmachers · a16z Podcast | Crisis Communications · Jan 2, 2019 · at 20:14
Margit Wennmachers, operating partner at Andreessen Horowitz and former co-founder of OutCast Communications, discusses how Salesforce managed public perception during early software outage crises.
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“Salesforce actually has, was a really good example way back in the day when I was still at OutKast. They had some outage from, that was way more common then because, you know, we weren't all as savvy at it as we are now, and what they did, they went full transparency. They put up a site, and it was a permanent website, and you could just see what the status was, and People calm down because they could just go to that separate site.”
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