Sinofsky: Social norms around new technology cannot be predicted in advance
Steven Sinofsky · a16z Podcast | Apple Watch -- Looking for New Things Done in New Ways · Jan 2, 2019 · at 16:49
Steven Sinofsky (a16z board partner and former Microsoft Windows president) compares early Apple Watch social etiquette concerns to the historical shift in laptop norms during meetings.
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“You can't really project where the whole social norms are going to be. And like when laptops first came out, we had big fights about like whether it was appropriate to bring them to meetings or not, because it was super clear you were focused on whatever was going on in your laptop. And here we are a decade later with everybody at the meeting. And there's just a norm that you can tell when a person is using their laptop for the meeting or not.”
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