MSNBC host Chris Hayes discusses audience behavior and the proliferation of automated content with ad tech veteran Antonio García Martínez.
Prediction Not checkable as stated
Hayes: Attention capitalism is about to collapse from AI pollution
“I sort of think like the whole thing is about to collapse. I think there's just a huge pollution problem, and I think that, you know, the treatment of spam in the book is, you know, the sort of signature pollution of attention capitalism of the attention age.”
Insight
Hayes: AI attention optimization alienates users from what they actually care about
“It totally alienates you from what you want to pay attention to.”
Insight
Hayes: Useful technology and lucrative technology are fundamentally distinct
“We tend to conflate, particularly in this era, like, useful tech and lucrative tech, and those are not, like, there's technologies that are incredibly useful that are not particularly lucrative, like penicillin right now, like antibiotics are not, it's not, no…”
Assertion Not checkable as stated
Hayes: Cultural homogenization is erasing regional political differences across the US
“Increasingly, there is this kind of homogenization happening where, you know, all sort of rural folks of certain demographics more and more vote like each other and also kind of like listen to the same music and have the same kind of Omniculture.”
Opinion
Hayes: Most internet advertising remains bad, schlocky, and ineffective
“For all of that being true, it's amazing how sort of bad schlocky and ineffective most internet advertising is.”
Insight
Hayes: VR headsets exist to mine every remaining waking second of attention
“And that's why VR is so important from that, because If you have it literally every second, you've just unlocked this enormous new landscape of, like, you've discovered these, like, new deep sea reserves, right? That, that no one had before the now, every, lit…”