Peretti: Data science, mobile ads, and scale create media defensibility
Jonah Peretti · a16z Podcast | For Buzzfeed Sharing is the Metric that Matters · Jan 2, 2019 · at 5:43
Jonah Peretti, founder and CEO of BuzzFeed, explains how technological capabilities and network effects establish modern barriers to entry for digital publishers.
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“Having a site that runs quickly, having an advertising model that works on mobile having a good data science team that can give you better insights in terms of what people are sharing and what people are engaging with. Certain network properties, once you have a certain level of scale, there's Things like preferential attachment and network theory that, that suggests that it becomes easier to reach an audience. And so all those things together, people I don't think understand very well, but it does make it possible to build a defensible business.”
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