Caldbeck: Traditional retail data providers cover under 5% of CPG brands
Ryan Caldbeck · a16z Podcast | Who's Down with CPG, DTC? (And Micro-Brands Too?) · Feb 26, 2019 · at 20:46
Ryan Caldbeck, CEO of CircleUp, explains how retail category buyers lack quantitative data when selecting emerging CPG brands for store shelf space.
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“You've got a couple retail level sales providers that on average track 20, 30,000 Products or companies rather each. There's about a million and a half out there. A million and a half, and they cover less than five percent of them.”
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