Peretti: 100x internet reach compensates for lower per-user monetization rates
Jonah Peretti · a16z Podcast | For Buzzfeed Sharing is the Metric that Matters · Jan 2, 2019 · at 7:44
Jonah Peretti, founder and CEO of BuzzFeed, counters criticism regarding lower online ad monetization compared to print subscribers.
0:00 / 0:12exact quote · 12.9s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“So, so they're not the same, and also it's possible to reach more people than ever before, and so even if they didn't, if, even if things were monetized at a lower rate, the fact that you're able to reach a hundred X more people means that you can build a really big business.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jonah Peretti
Peretti: Ad tech intermediaries skim money without creating value for consumers
“There's a huge number of intermediaries who are skimming money in the ad tech space, and oftentimes the main value they're providing to an advertiser is, is surveilling and tracking users where, where if users had the choice to say, do I want to be tracked thi…”
Peretti: BuzzFeed is profitable while funding investigative journalism and foreign correspondents
“And that's why we've been able to grow so quickly generate profits and in, while simultaneously investing in foreign correspondence and investigative news team and other things that people thought weren't possible for internet companies to invest in.”
Peretti: Portable cheap computers disrupt markets, not fancier phones
“And a fancier phone with bells and whistles isn't disruptive, but a cheap computer that you can take with you everywhere is disruptive.”
Peretti: Pinterest drives twice as much BuzzFeed traffic as Twitter
“Pinterest sends double the traffic to BuzzFeed as Twitter.”
Peretti: Paywalls fundamentally conflict with the public interest role of journalism
“The paywall model is unfortunate when you think about news being in the public interest. Where, you know, every time there's really serious news, the news, they have to take the paywall down, you know”
Peretti: Social platforms have a blind spot regarding cross-network content sharing
“One of the things that's, there's kind of blind spot for social networks, which is that they have huge amounts of data. They have huge number of logged in users, but they're only seen sharing within their network. And what ends up happening is sharing within t…”