Zed Inam: Brands deploying AI agents must default to transparency
Zed Inam · Embedded AI: The Questions Every CEO is Asking · Jun 2, 2023 · at 10:35
Zed Inam, CEO and co-founder of Cresta, addresses whether enterprise companies should disclose when customer service interactions are powered by AI models.
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“I think at the end of the day, like if you are a brand you are fundamentally building trust with your subscriber or customer base. Right. Your brand value is like, sort of, Hey, I can like call up this company and like, they'll take care of me or like, I can trust them. And so like, in that case, like I do think trend leaning towards transparency is like the best sort of a thing there because long-term you want to sort of be known as a company that like, doesn't mess around or like, it's like you're direct, you're sort of, you tell the customers as it is.”
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