Altman: Customer overlap creates more competition than product overlap
Jack Altman · Jack Altman & Martin Casado on the Future of Venture Capital · Sep 3, 2025 · at 23:09
Jack Altman, founder and podcast host, shares a heuristic on how startup competition is often misdiagnosed based on product features rather than target customers.
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“Two companies that look the same, but are serving very different segments of the market. Those are actually, they might sound like competitors, but they're actually never going to bump into each other versus two companies offering, you know, different products to the same customer are much more likely to bump into each other.”
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