“I've seen so many podcasts fail and they often fail because somebody wants to get out there and be like, I'm going to make a successful podcast. And I don't think that is a motivation that sustains you or the audience.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
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Disclosure
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Sriram Krishnan: Podcasts must be built and run like consumer software products
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Sriram Krishnan: Famous podcast guests drive single-time acquisition, not audience retention
“And often a famous name can help with that, which is you get an Elon Musk, you know, A.R. Rahman, who's huge in India. A lot of people who have told you who you are will find you, right? But that is a one-time value. But how do you retain them? And what we hav…”
Sriram KrishnanMar 20, 2023▶ 21:36The Art and Science of Podcasting with Sriram and Aarthi
AssertionPartly supported
Krishnan: Apple Podcasts lacks algorithmic discovery mechanisms, making growth word-of-mouth
“If you look at the native podcast platform, say just Apple, there is no discovery mechanism. There is no algorithm, right? So it's really word of mouth.”
Sriram KrishnanMar 20, 2023▶ 29:37The Art and Science of Podcasting with Sriram and Aarthi
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Sriram Krishnan: Social media feeds shifted from follower graphs to AI recommendations
“We've moved from a follower graph to now having AI and recommendations drive so much of what we do.”
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