Deb Liu, CEO of Ancestry and former Meta executive, explains how promotion calibration committees assess employees based on visibility in group settings.
“In the calibration committee, it's all the people who only see you in the bigger rooms. And so if you're not showing up, the people who are deciding whether you get promoted, how your ratings are, They're, there's, what they see is the five percent, and they're judging you 95% on that, and your manager is spending all their time fighting for you for the rest of the time”
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More from Deb Liu
AssertionNot checkable as stated
eBay employees knew never to buy from sellers below 4.8 stars
“Part of it was that every, every employee of eBay knew that you didn't want to buy from somebody that had a 4.8 star or less. Because in order to give someone a negative feedback as a seller, you basically had to buy your, burn your buyer account. You had to b…”
Deb LiuApr 12, 2023▶ 12:16Marketplace Tactics: Metrics, Growth vs. Focus, Business Strategy | Field Notes by Connie Chan
Insight
Employees should actively participate in meetings or skip them entirely
“It's like, either be present or don't go. And I think sometimes we have this kind of, well, just observe and absorb. And that's just, you're not in school. That's not how the workplace works.”
Deb LiuApr 14, 2023▶ 1:52Marketplace Breakout Strategies: Take Rates, Defensibility, Payments | Field Notes by Connie Chan
Insight
Relationship marketplaces should charge high upfront fees to prevent platform leakage
“And it's very hard, you know, especially for in, in markets like that, where it's very easy to take off platform, then maybe you want to charge a lot upfront and a little later, because if you're charging, say, 20% all along the way, at some point, I would jus…”
Deb LiuApr 14, 2023▶ 5:48Marketplace Breakout Strategies: Take Rates, Defensibility, Payments | Field Notes by Connie Chan
Opinion
Deb Liu argues eBay failed to serve any individual vertical category effectively
“What eBay did really well was all of the categories, but what they did poorly was any individual category.”
Deb LiuApr 12, 2023▶ 7:39Marketplace Tactics: Metrics, Growth vs. Focus, Business Strategy | Field Notes by Connie Chan
Opinion
Deb Liu warns mass-manufactured products risk undermining Etsy's core brand authenticity
“But then if they're manufactured in mass production, they're going to feel really inauthentic to me as a buyer. And so I think they're walking a really fine line of growth as well as authenticity.”
Deb LiuApr 12, 2023▶ 11:01Marketplace Tactics: Metrics, Growth vs. Focus, Business Strategy | Field Notes by Connie Chan
Insight
Local marketplaces often fail by expanding nationally before achieving city-level density
“Well, local is all about density. Density, density, density, and you know, people really kind of open too many markets at the same time, but if you can get product market fit in one city and then the next one and next one, and I think Uber did a really good th…”
Deb LiuApr 14, 2023▶ 11:24Marketplace Breakout Strategies: Take Rates, Defensibility, Payments | Field Notes by Connie Chan
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