a16z strategically targeted all marketing communications at founders instead of LPs
Margit Wennmachers · The Secret Marketing Strategy That Built a16z: From Zero to Legendary VC Firm · Nov 26, 2025 · at 10:33
Margit Wennmachers, former head of marketing at Andreessen Horowitz, discusses the core public positioning strategy behind the venture capital firm's founding with Ben Horowitz.
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“The thing that we all decided is like, we're just going to aim all of our communications at the entrepreneurs versus the LPs. Because we have their numbers, we, we're not a column, and you guys got great introductions to people, but it all needs to be very entrepreneur friendly.”
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