Ushma Garg, founder and CEO of meal-kit delivery startup Gobble, explains how high daily interaction frequency allows food companies to collect rich customer data.
“In my opinion, you know, people eat food three times a day. If any company should have the most data or insight into who a person is, it should be a food company.”
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More from Ushma Garg
Opinion
Garg: Modern food companies must operate as technology companies
“I think a modern food company has to be a tech company.”
Ushma GargJan 2, 2019▶ 2:17a16z Podcast | The Data Science of Food and Taste
AssertionNot checkable as stated
Garg: Whole Foods marketing succeeded only by focusing on individual health
“Whole Foods talks about how when they tried to market in favor of the farmer, it didn't work, or sustainability, or local, and only when they said, organic is healthy for you. Food is about you, is when people started caring.”
Garg: Gobble aims to create a Spotify-like personalized taste map for meals
“Long term, we think about what is best for you to eat based on your genetics, your age, your background, your taste preferences, and we try to personalize food in the same way that Spotify has developed a fingerprint for music. We want to own that fingerprint …”
Garg: Consumers increasingly want meat as a garnish, not the main course
“We can see more people caring about health and food transparency and where their food comes from and so I slowly see more people eating they want meat as a garnish on their food as opposed to a center of plate every single time, which I think is, is great and …”
Ushma GargJan 2, 2019▶ 14:53a16z Podcast | The Data Science of Food and Taste
PredictionNot checkable as stated
Ushma Garg: No single product will dominate the future of food
“I actually think that no one solution is going to own the future. I think it'll be a, like, constellation of solutions that fit different people and also people at different stages of life.”
Ushma GargJan 2, 2019▶ 17:28a16z Podcast | The Data Science of Food and Taste
Disclosure
Garg: Gobble maintains buffer inventory and standby trucks for failed deliveries
“We actually have emergency you know, trucks ready for overnight shipments, a certain buffer amount of every single dish. We did, we've been doing this for long enough to where we know how much buffer to make and how many missed deliveries we expect on any one …”
Ushma GargJan 2, 2019▶ 7:00a16z Podcast | The Data Science of Food and Taste
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