Gaskins: NIL rights will expand to include athlete data (NILD)
Que Gaskins · More Than a Game: Why Are We Obsessed With Sports? · Jul 13, 2023 · at 40:56
Que Gaskins is the President of Think450, the commercial and licensing arm of the National Basketball Players Association (NBPA).
0:00 / 0:06exact quote · 6.5s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“I've been advocating that it's, at some point, it's gonna be NILD. And the D stands for data.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Que Gaskins
Gaskins: Consumer insights fail when decoupled from cultural context
“Where most people miss is that also take those traits and apply it within like a cultural context. So some brands exist in the spirit of like, they gather insights about their brand or they gather insights around the consumer, but where they miss the mark is t…”
Gaskins: NBA instituted dress code after Allen Iverson repeatedly paid fines
“Allen's showing up, like, I'm not going to be like Mike, I'm wearing the white tee with the Yankee fitted with Timbs, and that's how I'm coming to the games, and the NBA's like, mm-mm, that's a 50,000 dollar fine, fine, I'll pay it. Mm-hmm, that's a 100,000 do…”
Gaskins: AI and athlete data will yield custom merch and experiences
“I think if you take that same concept and apply it to players and you take the insights, the interest, this data of players and apply it within the context of AI and allow AI to now spit out some of the things that people should be doing based on their interes…”
Gaskins: Court sport endurance stems from drill repetition, not distance
“The endurance comes in like the drills. So while you may run a hundred miles nonstop, I'm out drilling for three hours. So it's not, I'm not going the distance that you're going, but I'm doing the repetition of something over and over and over and over and ove…”
Gaskins: Effective branding requires emotion, quality, and identity alignment
“There's what, and I call it like the EQI effect. So it stands for emotion, quality, and identity. The best brands, when you think about Nike, You think about the brand, Peloton, the brands that you really love and adore. They connect with people on an emotiona…”