Levie: Tech incumbents rarely disrupt themselves, they expand into new markets
Aaron Levie · Software Finally Eats Services - Aaron Levie · Sep 24, 2025 · at 47:20
Aaron Levie, co-founder and CEO of Box, discusses corporate transformation strategies among large technology companies.
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“And to your point, it's actually very rare whenever we say these companies disrupted themselves, it's almost never the case that they disrupted themselves. It's the case that they went after a market that they had no, No actual, you know, take the, you know, market share in. And it just worked.”
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