Assertion certainty 3/5 debate potential 1/5

Sivak: Spellbreak community TikTok adoption jumped to 60% in six months

Seth Sivak · From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak · Sep 2, 2020 · at 28:53

Seth Sivak, CEO of Proletariat, answers questions about social media platform adoption among gamers.

0:00 / 0:10exact quote · 10.1s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“We ask like, you know, what social networks do you use? And I think it's grown from like only 12 or 14% of our community to like 60% of our community are now on TikTok or just over the last six months.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Seth Sivak

Insight
Sivak: Video Games Compete Directly With Netflix, Facebook, and TikTok
“You're competing with everyone. You know, you're competing with Netflix, you're competing with you know, with Facebook and TikTok.”
Seth Sivak Sep 2, 2020 ▶ 2:21 From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak
Disclosure
Proletariat Released Spellbreak Pre-Alpha After Failing to Secure Publishers
“We made the decision to go out in a pre alpha because we were not really getting anywhere with potential partners and publishers. We knew we had to show traction and it was way before any of us were comfortable having players in the game.”
Seth Sivak Sep 2, 2020 ▶ 2:40 From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak
Insight
Sivak: Early-stage game developers should prioritize high-upside viral channels
“The number one thing I think everyone should be doing right now is focusing on their high upside channels.”
Seth Sivak Sep 2, 2020 ▶ 4:11 From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak
Insight
Sivak: Game word-of-mouth happens via social media GIFs, not office chatter
“The water cooler moments that people used to share in the office, where they would say like, hey, you know, I was playing this cool game, or I fought this cool boss, no longer exist. They're all getting shared as animated GIFs now, whether it be through TikTok…”
Seth Sivak Sep 2, 2020 ▶ 7:50 From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak
Opinion
Sivak: Discord Is Far Superior to Email or Social Channels for Community Building
“And we knew that discord was going to be really useful for us because we could engage directly with them and be able to tap in to that audience and much better way than we could through any other social channel that was currently out there or through email.”
Seth Sivak Sep 2, 2020 ▶ 10:35 From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak
Insight
Sivak: Controlling pre-launch information creates content scarcity and drives engagement
“So I think controlling this is, is really important because it allows you to build a lot of interest around anything that you're going to put out, and there's a real scarcity of content that you keep control over, and that becomes really valuable for every pie…”
Seth Sivak Sep 2, 2020 ▶ 11:51 From Unknown Title to Viral Game: 12 Growth Lessons From Spellbreak
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,000 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.