Käärmann: Customer acquisition for TransferWise is about educating users on hidden fees
Kristo Käärmann · a16z Podcast | The Future of Money and Monetization · Jan 2, 2019 · at 4:36
Kristo Käärmann is the co-founder of TransferWise (now Wise). He explains how educating consumers about hidden exchange rate markups drives customer acquisition for the company.
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“So for us, the customer acquisition problem is really explaining the problem.”
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