Sinofsky: Low Installation Friction Enables Unbundling of Productivity Software
Steven Sinofsky · a16z Podcast | Engineering a Revolution at Work · Jan 2, 2019 · at 8:52
Steven Sinofsky, former Microsoft Office and Windows chief, explains how shifting from physical desktop installation to modern app stores and web delivery drives SaaS unbundling.
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“Today's model where everything is sort of a click away, even apps, which everybody can talk about the headaches of getting all the different apps and stuff, but the friction is very, very low. And your ability to put it on the machine, to get it off the machine is very, very easy, not just because of the store, but because things in the modern mobile architectures, like there's no registry to worry about, there's no side effects of one app messing up another app, and all of those things make it so that the try then buy, or just the use the front end to the thing you purchase are way easier, which allows the productivity experience itself to sort of be unbundled.”
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