Jan 2, 2019 · 17m · a16z

a16z Podcast | Mapping the Information Economy -- Where’s the Cloud Going Next?

Aaron Levie · 10m spoken Steven Sinofsky · 6m spoken
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In this episode of the a16z podcast, host Steven Sinofsky interviews Box co-founder and CEO Aaron Levie to discuss findings from Box's 'Mapping the Information Economy' white paper and the overarching evolution of enterprise IT from legacy, industrial-era infrastructure to cloud- and API-driven productivity platforms.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. How this is scored →

The host as informed peer 6.6 Guest teaching 3.6 Guest disagreement 0.2 The host pushing back 0.4
05100:0010:000:00–2:51 · The host as informed peer 6/10 Box's White Paper on the Information Economy Host Steven Sinofsky opens with specific platform telemetry figures, showcasing deep familiarity with cloud scale data. Guest Aaron Levie highlights surprising usage patterns across industries like construction. The interaction is friendly and collaborative with minor playful banter.2:51–7:31 · The host as informed peer 7/10 The Transition from Industrial Age to Information Age IT Steven articulates a historical framework comparing traditional Detroit automakers running SAP to modern SaaS operations. Aaron builds on this economic shift from industrial scale to infinite cloud computing. Steven gently reframes legacy industry timelines as priority-driven rather than purely change-averse.7:31–11:30 · The host as informed peer 7/10 Reimagining IT Focus and Information Assets Steven details why traditional enterprises cannot compete with hyperscalers like Google or Amazon on security and infrastructure talent. Aaron explains how IT roles evolve into API orchestration and IP management rather than being eliminated. Both speakers operate as expert peers in enterprise software strategy.11:30–14:15 · The host as informed peer 8/10 API-Driven Platforms versus Legacy Software Steven presents a lucid analysis of how fragile legacy vertical software stacks drove workers back to raw file shares and email attachments. Aaron agrees enthusiasmly and synthesizes the shift from data input to data utility. The tone is entirely synergistic co-ideation.14:15–17:07 · The host as informed peer 5/10 Enterprise Cloud Adoption and the Internet of Things Steven outlines the lifecycle of IT networking investments peaking and receding. Aaron illustrates digital transformation using a case study of a century-old municipal safety signal company embracing industrial IoT. The segment concludes with mutual agreement on cloud adoption trends.0:00–2:51 · Guest teaching 3/10 Box's White Paper on the Information Economy Host Steven Sinofsky opens with specific platform telemetry figures, showcasing deep familiarity with cloud scale data. Guest Aaron Levie highlights surprising usage patterns across industries like construction. The interaction is friendly and collaborative with minor playful banter.2:51–7:31 · Guest teaching 4/10 The Transition from Industrial Age to Information Age IT Steven articulates a historical framework comparing traditional Detroit automakers running SAP to modern SaaS operations. Aaron builds on this economic shift from industrial scale to infinite cloud computing. Steven gently reframes legacy industry timelines as priority-driven rather than purely change-averse.7:31–11:30 · Guest teaching 4/10 Reimagining IT Focus and Information Assets Steven details why traditional enterprises cannot compete with hyperscalers like Google or Amazon on security and infrastructure talent. Aaron explains how IT roles evolve into API orchestration and IP management rather than being eliminated. Both speakers operate as expert peers in enterprise software strategy.11:30–14:15 · Guest teaching 3/10 API-Driven Platforms versus Legacy Software Steven presents a lucid analysis of how fragile legacy vertical software stacks drove workers back to raw file shares and email attachments. Aaron agrees enthusiasmly and synthesizes the shift from data input to data utility. The tone is entirely synergistic co-ideation.14:15–17:07 · Guest teaching 4/10 Enterprise Cloud Adoption and the Internet of Things Steven outlines the lifecycle of IT networking investments peaking and receding. Aaron illustrates digital transformation using a case study of a century-old municipal safety signal company embracing industrial IoT. The segment concludes with mutual agreement on cloud adoption trends.0:00–2:51 · Guest disagreement 1/10 Box's White Paper on the Information Economy Host Steven Sinofsky opens with specific platform telemetry figures, showcasing deep familiarity with cloud scale data. Guest Aaron Levie highlights surprising usage patterns across industries like construction. The interaction is friendly and collaborative with minor playful banter.2:51–7:31 · Guest disagreement 0/10 The Transition from Industrial Age to Information Age IT Steven articulates a historical framework comparing traditional Detroit automakers running SAP to modern SaaS operations. Aaron builds on this economic shift from industrial scale to infinite cloud computing. Steven gently reframes legacy industry timelines as priority-driven rather than purely change-averse.7:31–11:30 · Guest disagreement 0/10 Reimagining IT Focus and Information Assets Steven details why traditional enterprises cannot compete with hyperscalers like Google or Amazon on security and infrastructure talent. Aaron explains how IT roles evolve into API orchestration and IP management rather than being eliminated. Both speakers operate as expert peers in enterprise software strategy.11:30–14:15 · Guest disagreement 0/10 API-Driven Platforms versus Legacy Software Steven presents a lucid analysis of how fragile legacy vertical software stacks drove workers back to raw file shares and email attachments. Aaron agrees enthusiasmly and synthesizes the shift from data input to data utility. The tone is entirely synergistic co-ideation.14:15–17:07 · Guest disagreement 0/10 Enterprise Cloud Adoption and the Internet of Things Steven outlines the lifecycle of IT networking investments peaking and receding. Aaron illustrates digital transformation using a case study of a century-old municipal safety signal company embracing industrial IoT. The segment concludes with mutual agreement on cloud adoption trends.0:00–2:51 · The host pushing back 0/10 Box's White Paper on the Information Economy Host Steven Sinofsky opens with specific platform telemetry figures, showcasing deep familiarity with cloud scale data. Guest Aaron Levie highlights surprising usage patterns across industries like construction. The interaction is friendly and collaborative with minor playful banter.2:51–7:31 · The host pushing back 2/10 The Transition from Industrial Age to Information Age IT Steven articulates a historical framework comparing traditional Detroit automakers running SAP to modern SaaS operations. Aaron builds on this economic shift from industrial scale to infinite cloud computing. Steven gently reframes legacy industry timelines as priority-driven rather than purely change-averse.7:31–11:30 · The host pushing back 0/10 Reimagining IT Focus and Information Assets Steven details why traditional enterprises cannot compete with hyperscalers like Google or Amazon on security and infrastructure talent. Aaron explains how IT roles evolve into API orchestration and IP management rather than being eliminated. Both speakers operate as expert peers in enterprise software strategy.11:30–14:15 · The host pushing back 0/10 API-Driven Platforms versus Legacy Software Steven presents a lucid analysis of how fragile legacy vertical software stacks drove workers back to raw file shares and email attachments. Aaron agrees enthusiasmly and synthesizes the shift from data input to data utility. The tone is entirely synergistic co-ideation.14:15–17:07 · The host pushing back 0/10 Enterprise Cloud Adoption and the Internet of Things Steven outlines the lifecycle of IT networking investments peaking and receding. Aaron illustrates digital transformation using a case study of a century-old municipal safety signal company embracing industrial IoT. The segment concludes with mutual agreement on cloud adoption trends.

speaking balance: gold is the host, purple is the guest (3 minute bins)

0:00 · the host 0% · guest 100%0:00 · the host 0% · guest 100%3:00 · the host 0% · guest 100%3:00 · the host 0% · guest 100%6:00 · the host 0% · guest 100%6:00 · the host 0% · guest 100%9:00 · the host 0% · guest 100%9:00 · the host 0% · guest 100%12:00 · the host 0% · guest 100%12:00 · the host 0% · guest 100%15:00 · the host 0% · guest 100%15:00 · the host 0% · guest 100%
Sharpest disagreement ▶ 0:33 Playful skepticism of praise

Aaron humorously questions whether Steven's praise for Box's white paper was sincere, marking the only mild friction or teasing in an otherwise completely agreeable conversation.

Hardest push from the host ▶ 2:51 Reframing industry resistance as differing priorities

Steven gently pushes back against the premise that non-tech industries are simply resistant to software change, clarifying that their operational priorities were historically centered around physical supply chains.

Biggest teaching moment ▶ 10:10 Reframing IT job elimination in the cloud era

Aaron corrects a common Silicon Valley assumption that SaaS eliminates internal IT positions, explaining how it instead elevates IT to manage API integrations and corporate IP.

The host holds their own ▶ 7:31 Explaining enterprise security limitations against cloud giants

Steven demonstrates his technical authority by highlighting the impracticality of midwestern manufacturing companies trying to recruit security talent to compete with dedicated cloud giants.

the scores for every segment, with the reasoning behind each
ChapterTopicThe host as informed peerGuest teachingGuest disagreementThe host pushing backWhy
Box's White Paper on the Information Economy 6310 Host Steven Sinofsky opens with specific platform telemetry figures, showcasing deep familiarity with cloud scale data. Guest Aaron Levie highlights surprising usage patterns across industries like construction. The interaction is friendly and collaborative with minor playful banter.
The Transition from Industrial Age to Information Age IT 7402 Steven articulates a historical framework comparing traditional Detroit automakers running SAP to modern SaaS operations. Aaron builds on this economic shift from industrial scale to infinite cloud computing. Steven gently reframes legacy industry timelines as priority-driven rather than purely change-averse.
Reimagining IT Focus and Information Assets 7400 Steven details why traditional enterprises cannot compete with hyperscalers like Google or Amazon on security and infrastructure talent. Aaron explains how IT roles evolve into API orchestration and IP management rather than being eliminated. Both speakers operate as expert peers in enterprise software strategy.
API-Driven Platforms versus Legacy Software 8300 Steven presents a lucid analysis of how fragile legacy vertical software stacks drove workers back to raw file shares and email attachments. Aaron agrees enthusiasmly and synthesizes the shift from data input to data utility. The tone is entirely synergistic co-ideation.
Enterprise Cloud Adoption and the Internet of Things 5400 Steven outlines the lifecycle of IT networking investments peaking and receding. Aaron illustrates digital transformation using a case study of a century-old municipal safety signal company embracing industrial IoT. The segment concludes with mutual agreement on cloud adoption trends.

Statements from this episode (7)

Assertion Not yet assessed · timeframe Jun 2014
Levie: Construction workers are far more mobile than tech workers
“I think we think of, you know, the tech industry as being very mobile. Well, it turns out construction workers are actually far more mobile than those of us in the tech industry.”
Aaron Levie Jan 2, 2019 ▶ 2:13
Insight
Levie: Building custom data centers loses value versus buying cloud compute
“You're probably better off letting Amazon, Microsoft, Google all compete for your dollars than you going and building them out yourself, and then by the time you deploy them, Moore's Law cycle, another Moore's Law cycle has already occurred, and you've lost, y…”
Aaron Levie Jan 2, 2019 ▶ 6:24
Insight
Sinofsky: Non-tech firms cannot compete with tech giants on security
“It also allows IT to focus much less on the deployment and management and scale and reliability and security, which of course, the idea of competing with, you know, the Googles and the Amazons and the Microsofts on security, if you're, you know, an appliance m…”
Steven Sinofsky Jan 2, 2019 ▶ 7:38
Insight
Levie: IT's role is creating value from information assets
“And the new role of IT is to think about, well, I have all of this information that is in the form of intellectual property and assets that I can now go, you know, produce, you know, n number of new use cases around that weren't possible before. And so you sta…”
Aaron Levie Jan 2, 2019 ▶ 10:46
Assertion Not checkable as stated
Levie: SaaS and mobile made data ingestion orders of magnitude easier
“Now that is trivial, because of software as a service, because of mobile, because of these platforms. So, Getting the data has become, you know, orders of magnitude easier, and so the next job is really, what do you do with it?”
Aaron Levie Jan 2, 2019 ▶ 13:41
Insight
Levie: Enterprise cloud adoption happens via net-new workflows, not legacy migration
“It's not that every single process and piece of software and piece of infrastructure has to move to the cloud or become mobile. It's that there's a net new area of work that's happening or opportunity that will align to more of these principles”
Aaron Levie Jan 2, 2019 ▶ 15:24
Prediction Not checkable as stated
Levie: Municipal sensors and industrial equipment will drive IoT more than wearables
“They make the sirens, and the lights, and the a lot of the equipment to figure out where traffic's flowing and if you just think about, like, that is the like, the device that will be the industrial internet and the internet of things device more than somethin…”
Aaron Levie Jan 2, 2019 ▶ 16:10
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