May 16, 2019 · 18m · a16z

Everyone is an Analyst: Opportunities in Operational Analytics

Jad Naus · 16m spoken
0:00 / 0:00
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In this Andreessen Horowitz presentation, partner Jad Naous explains how automation and digital transformation are turning enterprise workers into operational analysts, creating key venture capital opportunities across infrastructure and vertical applications.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. How this is scored →

The host as informed peer 0.0 Guest teaching 2.8 Guest disagreement 0.0 The host pushing back 0.0
05100:0010:000:00–3:05 · The host as informed peer 0/10 Andreessen Horowitz Title Animation and Legal Disclosures This segment is a solo presentation by Jad Naus outlining the fundamentals of digital transformation without any host participation. Host expertise and pushback are zero due to the monologue format, while Naus provides foundational concepts on digitization and automation.3:05–5:29 · The host as informed peer 0/10 Operational Decision-Making Example: Product Management Shift Naus presents solo examples comparing traditional product management and marketing to modern data-driven approaches. Without a host present, host metrics remain zero while Naus educates on operational shifts.5:29–7:46 · The host as informed peer 0/10 The Emergence of the Everyday Operational Analyst Naus critiques legacy BI tools and Hadoop as insufficient for modern operational workers who require immediate, self-service answers. The solo monologue structure leaves host scores at zero.7:46–13:24 · The host as informed peer 0/10 Opportunity 1: Software Eating Tech-Phobic Industries and In-House OA Naus details how tech companies disrupt traditional sectors and outlines opportunities in operational analytics infrastructure. Host scores remain zero in this uninterrupted presentation.13:24–16:11 · The host as informed peer 0/10 Opportunity 3: Industry-Focused Operational Analytics Applications Naus breaks down industry-focused operational analytics opportunities in high CapEx and low margin businesses like oil & gas and construction. Host metrics remain at zero due to the monologue format.16:11–18:17 · The host as informed peer 0/10 Opportunity 4: Role-Focused Operational Analytics Applications Naus concludes his presentation by outlining role-focused operational analytics for functions like sales and customer success. The monologue ends without host interaction.0:00–3:05 · Guest teaching 3/10 Andreessen Horowitz Title Animation and Legal Disclosures This segment is a solo presentation by Jad Naus outlining the fundamentals of digital transformation without any host participation. Host expertise and pushback are zero due to the monologue format, while Naus provides foundational concepts on digitization and automation.3:05–5:29 · Guest teaching 3/10 Operational Decision-Making Example: Product Management Shift Naus presents solo examples comparing traditional product management and marketing to modern data-driven approaches. Without a host present, host metrics remain zero while Naus educates on operational shifts.5:29–7:46 · Guest teaching 3/10 The Emergence of the Everyday Operational Analyst Naus critiques legacy BI tools and Hadoop as insufficient for modern operational workers who require immediate, self-service answers. The solo monologue structure leaves host scores at zero.7:46–13:24 · Guest teaching 3/10 Opportunity 1: Software Eating Tech-Phobic Industries and In-House OA Naus details how tech companies disrupt traditional sectors and outlines opportunities in operational analytics infrastructure. Host scores remain zero in this uninterrupted presentation.13:24–16:11 · Guest teaching 3/10 Opportunity 3: Industry-Focused Operational Analytics Applications Naus breaks down industry-focused operational analytics opportunities in high CapEx and low margin businesses like oil & gas and construction. Host metrics remain at zero due to the monologue format.16:11–18:17 · Guest teaching 2/10 Opportunity 4: Role-Focused Operational Analytics Applications Naus concludes his presentation by outlining role-focused operational analytics for functions like sales and customer success. The monologue ends without host interaction.0:00–3:05 · Guest disagreement 0/10 Andreessen Horowitz Title Animation and Legal Disclosures This segment is a solo presentation by Jad Naus outlining the fundamentals of digital transformation without any host participation. Host expertise and pushback are zero due to the monologue format, while Naus provides foundational concepts on digitization and automation.3:05–5:29 · Guest disagreement 0/10 Operational Decision-Making Example: Product Management Shift Naus presents solo examples comparing traditional product management and marketing to modern data-driven approaches. Without a host present, host metrics remain zero while Naus educates on operational shifts.5:29–7:46 · Guest disagreement 0/10 The Emergence of the Everyday Operational Analyst Naus critiques legacy BI tools and Hadoop as insufficient for modern operational workers who require immediate, self-service answers. The solo monologue structure leaves host scores at zero.7:46–13:24 · Guest disagreement 0/10 Opportunity 1: Software Eating Tech-Phobic Industries and In-House OA Naus details how tech companies disrupt traditional sectors and outlines opportunities in operational analytics infrastructure. Host scores remain zero in this uninterrupted presentation.13:24–16:11 · Guest disagreement 0/10 Opportunity 3: Industry-Focused Operational Analytics Applications Naus breaks down industry-focused operational analytics opportunities in high CapEx and low margin businesses like oil & gas and construction. Host metrics remain at zero due to the monologue format.16:11–18:17 · Guest disagreement 0/10 Opportunity 4: Role-Focused Operational Analytics Applications Naus concludes his presentation by outlining role-focused operational analytics for functions like sales and customer success. The monologue ends without host interaction.0:00–3:05 · The host pushing back 0/10 Andreessen Horowitz Title Animation and Legal Disclosures This segment is a solo presentation by Jad Naus outlining the fundamentals of digital transformation without any host participation. Host expertise and pushback are zero due to the monologue format, while Naus provides foundational concepts on digitization and automation.3:05–5:29 · The host pushing back 0/10 Operational Decision-Making Example: Product Management Shift Naus presents solo examples comparing traditional product management and marketing to modern data-driven approaches. Without a host present, host metrics remain zero while Naus educates on operational shifts.5:29–7:46 · The host pushing back 0/10 The Emergence of the Everyday Operational Analyst Naus critiques legacy BI tools and Hadoop as insufficient for modern operational workers who require immediate, self-service answers. The solo monologue structure leaves host scores at zero.7:46–13:24 · The host pushing back 0/10 Opportunity 1: Software Eating Tech-Phobic Industries and In-House OA Naus details how tech companies disrupt traditional sectors and outlines opportunities in operational analytics infrastructure. Host scores remain zero in this uninterrupted presentation.13:24–16:11 · The host pushing back 0/10 Opportunity 3: Industry-Focused Operational Analytics Applications Naus breaks down industry-focused operational analytics opportunities in high CapEx and low margin businesses like oil & gas and construction. Host metrics remain at zero due to the monologue format.16:11–18:17 · The host pushing back 0/10 Opportunity 4: Role-Focused Operational Analytics Applications Naus concludes his presentation by outlining role-focused operational analytics for functions like sales and customer success. The monologue ends without host interaction.

speaking balance: gold is the host, purple is the guest (3 minute bins)

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Sharpest disagreement ▶ 5:50 Dismissing legacy BI and Hadoop tools

In this hostless solo presentation, Naus delivers his most critical reframe by calling traditional BI and Hadoop outdated and incapable of serving day-to-day operational needs.

Hardest push from the host ▶ 7:50 Challenging tech-phobic incumbent models

As a solo monologue with no host present to push back, this moment represents Naus pushing back against traditional industry assumptions by showing how tech-driven startups outperform legacy incumbents.

Biggest teaching moment ▶ 0:50 Distinguishing digitization from automation

Naus clearly educates the listener by breaking down the nuanced distinction between converting manual processes to digital forms versus full process automation.

The host holds their own ▶ 8:20 Prescribing the playbook to undercut incumbents

In lieu of host expertise in this solo monologue, Naus showcases deep enterprise expertise by presenting a clear three-step strategic framework for startups to defeat industry incumbents.

the scores for every segment, with the reasoning behind each
ChapterTopicThe host as informed peerGuest teachingGuest disagreementThe host pushing backWhy
Andreessen Horowitz Title Animation and Legal Disclosures 0300 This segment is a solo presentation by Jad Naus outlining the fundamentals of digital transformation without any host participation. Host expertise and pushback are zero due to the monologue format, while Naus provides foundational concepts on digitization and automation.
Operational Decision-Making Example: Product Management Shift 0300 Naus presents solo examples comparing traditional product management and marketing to modern data-driven approaches. Without a host present, host metrics remain zero while Naus educates on operational shifts.
The Emergence of the Everyday Operational Analyst 0300 Naus critiques legacy BI tools and Hadoop as insufficient for modern operational workers who require immediate, self-service answers. The solo monologue structure leaves host scores at zero.
Opportunity 1: Software Eating Tech-Phobic Industries and In-House OA 0300 Naus details how tech companies disrupt traditional sectors and outlines opportunities in operational analytics infrastructure. Host scores remain zero in this uninterrupted presentation.
Opportunity 3: Industry-Focused Operational Analytics Applications 0300 Naus breaks down industry-focused operational analytics opportunities in high CapEx and low margin businesses like oil & gas and construction. Host metrics remain at zero due to the monologue format.
Opportunity 4: Role-Focused Operational Analytics Applications 0200 Naus concludes his presentation by outlining role-focused operational analytics for functions like sales and customer success. The monologue ends without host interaction.

Statements from this episode (14)

Prediction Not checkable as stated
Naous: Automation will alter work structures and require new enterprise tools
“Automation will change the structure of work, meaning what we do, how we do it, and that in turn is going to end up needing new tools. And that eventually is going to change how the market works, who wins, who loses, and why.”
Jad Naus May 16, 2019 ▶ 1:29
Prediction Not checkable as stated
Naous: Workplace automation shifts enterprise labor from rote tasks to decision-making
“With automation, this structure changes. So you move from rote work being a big chunk to being a small chunk, but you're still working eight hours a day. So you are doing a lot more of the other stuff, meaning the decision making and everything else.”
Jad Naus May 16, 2019 ▶ 2:39
Insight
Naous: Digitization makes enterprise processes much more observable
“Luckily, if you're already automating, then you're also digitizing, and that makes it much easier to get the data that you need to make good operational decisions because, as I said before, digitization makes processes much more observable.”
Jad Naus May 16, 2019 ▶ 3:05
Assertion Not checkable as stated
Naous: Operational analytics is expanding across all industries and non-executive roles
“And this trend is actually happening everywhere. We see it happen by role, by sales, customer success, engineering. We see it also happen by industry, construction, manufacturing, groceries, et cetera. It's impacting the work of the operational folks, not just…”
Jad Naus May 16, 2019 ▶ 5:12
Prediction Not checkable as stated
Naous: Enterprise workers are becoming data-driven operational analysts
“Now everyone is becoming an analyst because they're going to be doing a ton more decision-making and using data to actually do those decisions.”
Jad Naus May 16, 2019 ▶ 5:39
Opinion
Naous: Legacy BI and Hadoop are only practical for executive decisions
“Well, you can say maybe we should use Hadoop or BI. Unfortunately, these are kind of older generation tools. They require specialized skills and abilities to be able to use them. And so they need armies of analysts to use. These are really only affordable for …”
Jad Naus May 16, 2019 ▶ 5:55
Insight
Naous: Operational workers require a new class of self-service analytics tools
“And so what this really tells us is that there's a new category of tools that's needed. It's a tool for operational workers to observe and act on their own data. These are operational analytics tools.”
Jad Naus May 16, 2019 ▶ 7:34
Insight
Naous: Startups disrupt traditional sectors using digital UX and operational analytics
“First, choose a tech phobic industry. Second, provide a digital user experience. Finally, use operational analytics to create efficiencies. You undercut the existing players with lower pricing, and then you build an operational mode to make sure that you're co…”
Jad Naus May 16, 2019 ▶ 8:44
Assertion Supported
Naous: Major tech companies built proprietary internal operational analytics tools
“So Facebook has Scuba. Google has Dremel, Rasta, and a whole bunch of others. Airbnb built Superset. Uber built Aries DB.”
Jad Naus May 16, 2019 ▶ 9:06
Prediction Not checkable as stated
Naous: All enterprise data stack layers must be redone for operational analytics
“Every single layer will need to refocus on being operational, immediate, and self-service. So ETL, storage, processing, analytics, access, and presentation, all those layers are going to need to be redone in order to get to operational analytics.”
Jad Naus May 16, 2019 ▶ 10:36
Insight
Naous: User engagement, not revenue, is the primary KPI for operational tools
“And with that, the primary KPI to measure is user engagement. How many operational people are actually using your stuff? Revenues, on the other hand, is a lagging indicator.”
Jad Naus May 16, 2019 ▶ 12:31
Insight
Naous: Operational analytics software must be end-to-end and simple to adopt
“Well, first you gotta build an end-to-end domain-specific product. What this means is that the product that you build should be easy to adopt for your customers without them having to learn or do a ton of integrations.”
Jad Naus May 16, 2019 ▶ 14:25
Insight
Naous: Operational analytics software must directly link to core business KPIs
“If your product doesn't have a clear path from what you're doing to the impacts that you're providing to those KPIs, it will be a very tough sale.”
Jad Naus May 16, 2019 ▶ 15:25
Insight
Naous: Role-focused startups must master one persona before expanding
“Go for depth. Don't go for breadth. Make sure that you solve all problems for that role. Make sure you make those people extremely successful, and only then should you go to any adjacent spaces or any adjacent roles.”
Jad Naus May 16, 2019 ▶ 17:30
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