The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Duolingo ignores agency backgrounds when hiring social media talent
“When we're hiring for our teams, for example, like I don't really care about your advertising experience. I don't really care about like what agencies you worked at. I care more about if I give you like a concept, can you find a trending audio? Tell me what to…”
Duolingo's TikTok failed with an agency until an internal team took over
“When we first launched our TikTok, we hired an agency to work with us. Before I was kind of in the weeds, like I was just kind of like observing or whatever, and the content didn't hit. And it wasn't until an internal team like me took over that it started to …”
Duolingo's TikTok views drive app downloads rather than cross-platform followers
“We haven't seen direct correlation, if I'm being honest. I would say more of, like, a one million view thing on TikTok might, would actually have more correlation with, like, app downloads but it kind of stays within its own little realm.”
Duolingo rarely deletes underperforming social media posts
“I think it's, if it's been, like, really freaking bad, then yeah, but also, I think it's more of, like, a judgment on that, but not, not usually. We kind of just keep it up.”
Duolingo is currently going through a rough patch with content performance
“Right now we're kind of at a rough patch, like with our content, like we're trying to figure out how to like go on YouTube shorts, how to make things viral”
Duolingo posted standard corporate content for a year before its viral shift
“I started off For a whole year of just doing normal, like happy Earth Day posts and things you'd expect a language learning app to do. And it wasn't until a little bit later that we started taking more risks and creating the content we do now.”
Duolingo cross-posts 75% of its TikTok content directly to Instagram Reels
“I would say at this rate of where we are, I would say about 75% is rip and replace. And what the other 25% is us trying to actually think through, like, what would work better on Reels versus TikTok.”
Google and Microsoft rejected Zaria Parvez's job applications out of college
“I've been rejected from big brands for jobs and I was applying out of college because I, my resume, I can send it to you after this, but it's definitely not a traditional resume. It's very different. It's very, it's unhinged. And my whole like life mantra was …”