The Ledger

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Insight
Will Shu: Food delivery unit economics require hyper-local order density
“What we realized pretty quickly was driving density of orders would actually make the unit economics work pretty quickly, but it's kind of hard to do that all at once, you know, let's say 200 cities, because this is a hyper local marketplace, right?”
Will Shu Oct 25, 2021 ▶ 11:39 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Insight
ML models make delivery platforms far more profitable than greedy solvers
“While a greedy solver can get you maybe initially 70% of the way there, that's fine for a while. Layering on, you know, all of this, you know, additional machinery made it, you know, much more profitable over time.”
Will Shu Oct 25, 2021 ▶ 16:29 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Insight
Will Shu: Tracking rider drops per hour leads to gamed metrics
“We don't track drops per hour because it's a number that's highly prone to gaming by the teams.”
Will Shu Oct 25, 2021 ▶ 17:28 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Insight
Will Shu: Monitoring short-term stock price makes leaders worse
“I think that, you know, focusing on a share price in the short term is something that's probably inevitable, right? People do it. I certainly do it, right? I'm sure my employees do it. But it actually doesn't help do your job in any way at all. It actually, it…”
Will Shu Oct 25, 2021 ▶ 24:54 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Insight
Will Shu: Dark stores beat supermarket store-pick models on inventory accuracy
“The inventory management side of a small warehouse is a better consumer experience than a store pick model from an inventory standpoint.”
Will Shu Oct 25, 2021 ▶ 31:03 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
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