The Ledger

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Disclosure
Deliveroo CEO Will Shu admits he is not a professional manager
“Practical, tactical elements of management, frankly, are things that you learn at other companies. And we're building this muscle today, but that's one area where I'm like, hey man, there's a million people better at that than me. I'm not a professional CEO, r…”
Will Shu Oct 25, 2021 ▶ 27:29 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Disclosure
Deliveroo CEO Will Shu has never had formal mentors or advisors
“I've never developed a sort of regular relationship with someone where you meet them once a week or once a month. The sort of advice has been more ad hoc as needed.”
Will Shu Oct 25, 2021 ▶ 28:03 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Disclosure
Shu: Grocery accounts for over 7% of Deliveroo's business
“Our grocery business, I think we said in our H-one results is over seven percent of our business now, right?”
Will Shu Oct 25, 2021 ▶ 29:44 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Disclosure
Will Shu self-funded Deliveroo's 2012 launch with 30,000 pounds
“I funded the company myself. It's not like we had any money. It was a very different fundraising environment in 2012. So I had savings, you know, I put in 30,000 dollars or pounds.”
Will Shu Oct 25, 2021 ▶ 8:08 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Disclosure
Deliveroo skipped investment bankers because of Will Shu's finance background
“Look, we didn't use a banker because we never used a banker. I come from finance, so I understand, you know, the concept of a participating preferred, and, you know, I can have a sort of high-level understanding of this stuff.”
Will Shu Oct 25, 2021 ▶ 23:43 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Disclosure
Shu: Deliveroo CEO still completes rider deliveries every few weeks
“I was a delivery writer for a year every day. I do the job, you know, every few weeks now. I just did it in Paris last week when I was there.”
Will Shu Oct 25, 2021 ▶ 36:20 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
Disclosure
Deliveroo originally relied on a simple greedy solver dispatch algorithm
“Our algorithm is what you would call initially was a greedy solver, which basically meant it would assign the closest available rider. To an order.”
Will Shu Oct 25, 2021 ▶ 16:12 20VC: Deliveroo Founder Will Shu on The IPO This Year, The Rise of Quick Commerce and The Fierce Competition with Uber Eats
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