The Ledger
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WorkRamp chose Initialized to apply consumer growth tactics to enterprise software
“We went to them because not because they were hardcore enterprise seed investors, but really because they understood consumer markets extremely well. And we wanted to apply those same growth strategies to the enterprise market”
Blosser: WorkRamp capped seed round at $1.8M to enforce operational discipline
“And so and we actually did cap it. I think we actually, we raised about 1.8 million and we didn't want to raise much more past that. I mean, we had the opportunity to, but we ended up turning down money towards the end, really because we thought that was enoug…”
Blosser: Initialized hired Kim-Mai Cutler to coach portfolio enterprise branding
“I know Gary Tan and Alexis Ohanian from our investors at Initialize, they've been very, very good in helping us build our brand. They brought on Kim Mai Cutler onto their team from TechCrunch, and she's been extremely helpful in actually coaching us through ho…”