The Ledger
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Passion Capital targets 15% to 25% equity in seed rounds
“Generally speaking, we look for equity somewhere between 15 and 25%.”
Passion Capital avoids gaming investments due to their hit-driven nature
“We tend not to do any games, gaming investments simply because we Just don't understand the segment, and it's a bit too hit-driven in our view”
Half of Passion Capital's portfolio launches from its White Bear Yard space
“Passion Capital runs a co-working space called White Bay Yard here in EC One in London, so more, more the east side than the west side of London, where half of the companies in which we have invested choose as their starting office.”