The Ledger
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Hacker: Silicon Valley VCs passed on Duolingo over Pittsburgh location
“We actually did get a lot of interest from Silicon Valley VCs at a time, but they all made it a requirement To move to Silicon Valley. So we're like, you've got to move here, right? Like, when are you going to move here? That was the, always the question. Okay…”
Hacker: Duolingo's biggest early mistake was delaying monetization
“I think that the two mistakes we've made at Duolingo, they were not fatal, but obviously the two big, big ones were one, we waited too long with monetization. So we just didn't take it seriously enough early on.”
Hacker: Duolingo had only one Series A offer, from Union Square Ventures
“We may have to cut this afterwards, but I think we only had one offer. It was Union Square or back to university.”
Hacker: Duolingo had zero revenue for its first five years
“You know, we had zero dollar revenue for the first five years.”
Hacker: Content generation has been Duolingo's biggest AI win
“We use AI in three ways at Duolingo. Number one is content generation, and that's where we've seen, you know, the biggest success. It's just completely changed it, like how we produce content.”
Duolingo pays for any employee AI productivity tool without mandates
“We don't mandate. Duolingo is surprisingly egalitarian and bottom up, and we just say, use AI tool or use whatever makes you more productive, and we pay for it.”
Hacker: Duolingo continues hiring software engineers directly from universities
“And we're actually not doing that at Duolingo. We still hire from universities.”
Duolingo restricts AI features to top subscription tier over unit costs
“Right now, vertical ability is, is in our, so we have three tiers. We have you know, the free tier, there's super, and there's max, and it's mostly in our max, the higher tier subscription because of that reason, right? So, so we would like to give this to eve…”
Hacker: 80% of CTO focus at Duolingo is AI, remainder on M&A
“I'm now a little bit out of the weeds, and I'm thinking more, right now, actually, I'm only focused on two things. One is like, this question is with AI, like, what's gonna happen? Like, what does the future look like in, you know, in our space? What is the im…”
Hacker: I angel invested in Pittsburgh due to zero local competition
“I started angel investing with a very similar thesis in Pittsburgh because there's no one other than me and Luis.”
Hacker: Duolingo bypassed seed rounds using NSF university grants
“We never raised seed or pre-seed. This was because we had these NSF grants. So we built this project inside the university. So Series A was our first round.”
Hacker: Duolingo took standard dilution deals and turned down higher valuations
“We never did the third type. We always got pretty much a standard deal. I think the last couple were more competitive. And, you know, by the way, we could have raised a lot more at higher valuations, but we didn't do it for the reasons mentioned before.”
Duolingo uses ElevenLabs for AI voice generation
“For our voices, we also work with 11 labs and they're just amazing models, amazing voices.”
Hacker: Duolingo's marketing team consists of approximately 40 people
“And I have, I think, 40 or so, 40 people or so.”
Hacker: Duolingo operated with a zero-dollar marketing budget during early growth
“For a very long time, we had no marketing budget. So we didn't advertise Nothing like zero dollar marketing budget because we're also not profitable. We also didn't have any revenue.”
Hacker: Duolingo waited too long to hire senior managers
“Number two is what we also waited for too long hiring more senior managers. So we just, for, you know, up, up until 30 employees or so, it was completely flat. It was a lot of people from new grad. It was pretty chaotic.”
Hacker: Duolingo founders signed a brief written contract outlining roles and decisions
“So, you know, we, I wrote down a little contract between the two of us. I still have a copy at home. Where we outline exactly like, you know, this is how we're going to make decisions. It's like this short. This is how we're going to make decisions. This is, y…”