The Ledger
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Over 2,000 peer-reviewed studies validate the health benefits of meditation
“There have been today over 2000 studies by researchers, and these are, you know, very serious studies, peer reviewed on the benefits of meditation”
Secular positioning is key to mass adoption for meditation apps
“We position this practice in a very modern, you know, secular way. And we do that by design because we believe that you know, that is the key to reaching the masses and sort of lowering the barrier to entry.”
Apple asked Headspace to offer free SOS meditations on Apple Watch
“When Apple released the Apple watch, they came to us and asked us if we would consider putting our SOS meditations, you know, these short form two minute meditations for when you've, you're having some kind of crisis and just really need to sort of very quickl…”
Headspace competes for user time against social media, not other apps
“We don't really view other meditation apps as competition. At the end of the day, what we are doing is we're trying to compete for people's time. The time is, you know, the most precious resource that we all have, especially in today's busy world. And what we'…”
Headspace co-founder Andy Puddicombe records all guided meditation packs entirely unscripted
“When he's actually recording the pack, it's all unscripted.”
Frequent, short meditation sessions are more effective than longer, infrequent ones
“Science and studies have shown that the sort of key to success in, in affecting change in terms of mental health, and you can actually look at this physiologically through fMRI machines, and the key is more around how frequently you meditate as opposed to long…”
The vast majority of Headspace users are first-time meditators
“The vast majority of our users are new to meditation. They have never meditated before.”
Headspace users shift from acute stress relief to daily preventative habits
“We have seen, you know, migration of people from aspirin into vitamin, which is great news for us.”
Headspace pitched 63 different investors during its Series A raise
“I think through the whole process, we met something like 63 different investors.”
Headspace's strategic investors were active fans of the product before investing
“I think the interesting thing is almost universally across our cap table, our investors are big fans of the product and have had, you know, there's been a sort of profound impact on their lives that, that, that has occurred because of their use of the product.…”