The Ledger

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Insight
Lessin: Seed investors can exit via secondaries unlike Series A leads
“I really strongly believe private to private is an important future, and I love being early and small and first because I actually can sell into the private markets in a way that you can't if you've written a 30, forty million dollar check into the Series A.”
Sam Lessin Jun 5, 2025 ▶ 15:27 Is DPI The Only Thing That Matters? with Sam Lessin, Jason Lemkin & Rory O’Driscoll · 20VC with Harry Stebbings
Insight
Lessin: Customer acquisition cost only goes up as companies scale
“CAC only goes up, right? Like people just consistently get this wrong, right? And so I think that. Almost always up at scale, right? It's like, this is how the world works. And like, you know, the kind of argument that you're going to get good at something and…”
Sam Lessin Jun 5, 2025 ▶ 30:18 Is DPI The Only Thing That Matters? with Sam Lessin, Jason Lemkin & Rory O’Driscoll · 20VC with Harry Stebbings
Insight
Lessin: Seed fund math breaks down for mega seed funds
“If you have a 50, even a hundred million dollar fund, you can make seed math work. But these mega seed funds, like, and all of a sudden, oh my god, your two billion dollar return is only a three x. Like, the math won't work, right?”
Sam Lessin Aug 11, 2023 ▶ 22:12 DEBATE: State of Seed Investing w/ Jason Lemkin, Sam Lessin, Frank Rotman & Harry Stebbings | E1047 · 20VC with Harry Stebbings
Insight
Institutional VC forces specific business models, leaving good companies unfinanced
“From an institutional capital model perspective, it ends up forcing certain types of companies to exist, and making it very hard to finance other types of companies that might be very good companies, but can't provide that type of venture economics.”
Sam Lessin Feb 4, 2019 ▶ 5:46 20VC: Slow Ventures' Sam Lessin on How VC Forces Certain Companies To Exist and Makes It Difficult To Finance Others, Why Cities Won't Let Scooter Companies Be Profitable and Why Dapps Are A Concern and Where Emphasis Should Be Placed In Crypto
Insight
Lessin: Venture allocators must never sell their top-performing assets
“The number one rule as a fund out an allocator is you cannot sell the things that matter.”
Sam Lessin Jun 5, 2025 ▶ 16:25 Is DPI The Only Thing That Matters? with Sam Lessin, Jason Lemkin & Rory O’Driscoll · 20VC with Harry Stebbings
Insight
Lessin: VC's worst outcome is picking a winner without equity upside
“You know, I think the most depressing thing in the world is not being wrong. It's being right and not making money. You know, being right to the tune of, like, having these epic outcomes and being like, ah, fuck, that was a one-ex returner of the fund, right? …”
Sam Lessin Aug 11, 2023 ▶ 23:22 DEBATE: State of Seed Investing w/ Jason Lemkin, Sam Lessin, Frank Rotman & Harry Stebbings | E1047 · 20VC with Harry Stebbings
Insight
Lessin: Willingness to join early startups anti-correlates with sales talent quality
“I think sales is incredibly hard to hire at startups, specifically because the whole nature of sales is like the people who want to go early are like anti correlated with the good people, right?”
Sam Lessin Aug 11, 2023 ▶ 48:24 DEBATE: State of Seed Investing w/ Jason Lemkin, Sam Lessin, Frank Rotman & Harry Stebbings | E1047 · 20VC with Harry Stebbings
Insight
Lessin: Good tech businesses are worth less today, but great ones command higher premiums
“The good businesses aren't worth as much as people thought they were. The great businesses are worth more.”
Sam Lessin Aug 11, 2023 ▶ 52:01 DEBATE: State of Seed Investing w/ Jason Lemkin, Sam Lessin, Frank Rotman & Harry Stebbings | E1047 · 20VC with Harry Stebbings
Insight
AI productivity gains require reorganizing work around human leverage
“To my own horn, as I was trying to push years ago, and we still push you know, the real model, I think, is you have to think about AI and people as symbiotic, and you have to think about the real transition in the industrial revolution of knowledge work we're …”
Sam Lessin Feb 4, 2019 ▶ 8:19 20VC: Slow Ventures' Sam Lessin on How VC Forces Certain Companies To Exist and Makes It Difficult To Finance Others, Why Cities Won't Let Scooter Companies Be Profitable and Why Dapps Are A Concern and Where Emphasis Should Be Placed In Crypto
Insight
Technology and productivity are the only way Western economies retain jobs
“I mean, I would argue that technology and productivity is the only path to having jobs.”
Sam Lessin Feb 4, 2019 ▶ 14:11 20VC: Slow Ventures' Sam Lessin on How VC Forces Certain Companies To Exist and Makes It Difficult To Finance Others, Why Cities Won't Let Scooter Companies Be Profitable and Why Dapps Are A Concern and Where Emphasis Should Be Placed In Crypto
Insight
Social platforms face an impossible trade-off between privacy and security
“I think that they're in an unwinnable position in a lot of ways because society is simultaneously telling them we want privacy and we want security. And as I said, you can't have both. You have to make some choices.”
Sam Lessin Feb 4, 2019 ▶ 30:48 20VC: Slow Ventures' Sam Lessin on How VC Forces Certain Companies To Exist and Makes It Difficult To Finance Others, Why Cities Won't Let Scooter Companies Be Profitable and Why Dapps Are A Concern and Where Emphasis Should Be Placed In Crypto
Insight
Operating and investing simultaneously makes you better at both
“I'm a huge believer in investing and operating at the same time. I think being an investor who makes you a much Better operator and being an operator makes you a better investor. You know, investors can't go deep on anything, and they really don't understand w…”
Sam Lessin Feb 4, 2019 ▶ 32:36 20VC: Slow Ventures' Sam Lessin on How VC Forces Certain Companies To Exist and Makes It Difficult To Finance Others, Why Cities Won't Let Scooter Companies Be Profitable and Why Dapps Are A Concern and Where Emphasis Should Be Placed In Crypto
Insight
Lessin: Very few companies build sustainable businesses on affiliate fees
“Affiliate models, just, I don't know, like there are very few companies that have made them sustainably good businesses, right? You know, I would challenge you to come up with a company that's deeply driven by affiliate fees that works in the longterm.”
Sam Lessin May 25, 2016 ▶ 13:13 20VC: Sam Lessin on Why Bots Will Change Business & The Internet Has Mostly Failed
Insight
Lessin: VCs take longer to master selling than buying
“As an early stage investor, you get hundreds of shots to buy. You get really good at buying. You have so fewer shots at learning to sell that it actually takes much longer to learn to sell well. Right. But it's still as important as learning to buy well.”
Sam Lessin Jun 5, 2025 ▶ 16:49 Is DPI The Only Thing That Matters? with Sam Lessin, Jason Lemkin & Rory O’Driscoll · 20VC with Harry Stebbings
Insight
A $5M exit is a failure for a $200M VC fund
“A five million dollar exit to a two hundred million dollar fund is basically irrelevant, right? That's actually a failure in a lot of cases.”
Sam Lessin Feb 4, 2019 ▶ 5:26 20VC: Slow Ventures' Sam Lessin on How VC Forces Certain Companies To Exist and Makes It Difficult To Finance Others, Why Cities Won't Let Scooter Companies Be Profitable and Why Dapps Are A Concern and Where Emphasis Should Be Placed In Crypto
Insight
Investors systematically underestimate the scale of global niche markets
“I think people systematically under appreciate how large the world is, and therefore, especially in a globalized environment, how big niche markets actually can be when you blow them up and scale them up.”
Sam Lessin Feb 4, 2019 ▶ 6:47 20VC: Slow Ventures' Sam Lessin on How VC Forces Certain Companies To Exist and Makes It Difficult To Finance Others, Why Cities Won't Let Scooter Companies Be Profitable and Why Dapps Are A Concern and Where Emphasis Should Be Placed In Crypto
Insight
Crypto fundamentally provides decentralized memory and identity
“What crypto really fundamentally is that when you really strip it all away, it is that secure ability to have secure, decentralized, private memory and secure decentralized private identity.”
Sam Lessin Feb 4, 2019 ▶ 18:03 20VC: Slow Ventures' Sam Lessin on How VC Forces Certain Companies To Exist and Makes It Difficult To Finance Others, Why Cities Won't Let Scooter Companies Be Profitable and Why Dapps Are A Concern and Where Emphasis Should Be Placed In Crypto
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