The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Contradicted
Blond: Brex Never Used Recruiters to Source Sales Talent
“At Brex, we did not use recruiters, internal or external, to source candidates for the sales organization Ever.”
Sam Blond Apr 12, 2024 ▶ 22:11 Sam Blond: Why Startups are Doing Outbound Wrong and How to Fix It | E1139 · 20VC with Harry Stebbings
Assertion Supported
Sam Blond: Brex Scaled Outbound from Personal Networks to Billboards
“At Brex, we started with personal networks, we moved to investor networks, we moved to YC companies, we moved to former YC companies, we then put billboards up all over San Francisco, and we targeted companies that were headquartered in downtown San Francisco …”
Sam Blond Apr 12, 2024 ▶ 50:25 Sam Blond: Why Startups are Doing Outbound Wrong and How to Fix It | E1139 · 20VC with Harry Stebbings
Assertion Supported
Sam Blond: Startup AE total comp ranges between $100K and $250K
“AE range, 100 to two 50 is, is like the AC is the total comp for a sales rep.”
Sam Blond Apr 12, 2024 ▶ 26:08 Sam Blond: Why Startups are Doing Outbound Wrong and How to Fix It | E1139 · 20VC with Harry Stebbings
Assertion Supported
Blond: Brex Hired TaskRabbits to Hand Out $4 SaaStr Breakfast Burritos
“We show up, we had task rabbits outside of the event in Brex t-shirts handing out Brexfist burritos to every single person that walked in the venue. So the first experience that they have at Sastra is they get a Brex burrito on when they walk in. Four bucks a …”
Sam Blond Apr 12, 2024 ▶ 58:15 Sam Blond: Why Startups are Doing Outbound Wrong and How to Fix It | E1139 · 20VC with Harry Stebbings
Assertion Partly supported
Blond: Brex opened a San Francisco restaurant when under 100 employees
“We decided at a very early stage, we were less than a hundred employees, we decided that we were going to open a restaurant and lounge. And so we opened a in South park in San Francisco, we opened a Brex lounge on top of a South park cafe, which was a restaura…”
Sam Blond Apr 12, 2024 ▶ 1:05:47 Sam Blond: Why Startups are Doing Outbound Wrong and How to Fix It | E1139 · 20VC with Harry Stebbings
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