The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 1 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Blond: Parker Conrad Will Build a $100 Billion Business With Rippling
“I just wanted to join this guy's company because he was going to build a hundred billion dollar business. You know, we didn't realize that outcome with Zenefits. He's going to with Rippling.”
Blond: Brex Never Used Recruiters to Source Sales Talent
“At Brex, we did not use recruiters, internal or external, to source candidates for the sales organization Ever.”
Blond: Brex AEs Sourced More Revenue Than SDRs at $100M ARR
“When we were a relatively mature startup so let's call it 50 to a hundred million dollars of annualized revenue. One of the things that we noticed was that the AEs were sourcing far more of their own revenue than their SDR counterparts.”
Blond: In-Person Meetings Tripled Sales Conversion Rates at Brex
“We measured conversion rates at Brex. When we met a customer in person, we had three X the likelihood of closing that deal than if we didn't.”
Blond: Remote-only Zoom sales models are becoming obsolete
“And so like the days of working from home, doing Zooms only to meet with customers, not meeting customers and developing personal relationships those days, I think are going to be a thing of the past, if not already.”
Sam Blond: Brex Scaled Outbound from Personal Networks to Billboards
“At Brex, we started with personal networks, we moved to investor networks, we moved to YC companies, we moved to former YC companies, we then put billboards up all over San Francisco, and we targeted companies that were headquartered in downtown San Francisco …”
Blond: Brex Spent $300,000 on Its Initial SF Billboard Launch Campaign
“The very day that we launched in GA the product, we put billboards up all over San Francisco. And I think the campaign cost something like 300,000 dollars over three months, but we were everywhere. And that just made everything easier for us.”
Sam Blond: Startup AE total comp ranges between $100K and $250K
“AE range, 100 to two 50 is, is like the AC is the total comp for a sales rep.”
Blond: Brex Hired TaskRabbits to Hand Out $4 SaaStr Breakfast Burritos
“We show up, we had task rabbits outside of the event in Brex t-shirts handing out Brexfist burritos to every single person that walked in the venue. So the first experience that they have at Sastra is they get a Brex burrito on when they walk in. Four bucks a …”
Blond: Brex opened a San Francisco restaurant when under 100 employees
“We decided at a very early stage, we were less than a hundred employees, we decided that we were going to open a restaurant and lounge. And so we opened a in South park in San Francisco, we opened a Brex lounge on top of a South park cafe, which was a restaura…”