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Insight
Ehrenberg: Broad VC platform services are useless at the seed stage
“And the bottom line is at the very early seed stage where you're just trying to prove out the experiments. None of this crap matters, right? Conversely, once you've proven the experiments and you've got a real company and you've got a company that is worthy, t…”
Roger Ehrenberg Mar 1, 2017 ▶ 17:37 20VC: The Power Of A Concentrated Seed Portfolio, Why Operational Value Add Models At Seed Do Not Make Sense & Why We Will See A Shakeout Of Growth Stage Investors with Roger Ehrenberg, Founder & Managing Partner @ IA Ventures
Insight
Ehrenberg: Very early stage artisanal venture capital will never be scalable
“That's the thing is very early artisanal VC is not scalable and it never will be. People have tried and they have failed.”
Roger Ehrenberg Feb 19, 2024 ▶ 10:01 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Insight
Ehrenberg: Continuation Funds Exploit Venture Capitalists' Desperation for LP Liquidity
“Because there has been so little liquidity for so long, some managers are desperate because they're under tremendous heat from their LPs. To get blood from a stone, right? And then you've got continuation fund managers that are deeply aware of the phenomenon I…”
Roger Ehrenberg Feb 19, 2024 ▶ 32:50 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Insight
Ehrenberg: Seed investors should almost never join pay-to-play rounds
“What the data shows is that, and this is a hard thing to stomach, it almost never makes sense to participate in a pay-to-play as a very early investor. Almost never.”
Roger Ehrenberg Jan 31, 2022 ▶ 24:38 20VC: How Startup Valuations, Fund Deployment Cycles, M&A and IPO Markets Will All Change in This New Market, Where Will The Biggest Crunch Be, When Is The Right Time To Be Aggressive vs Conservative with Roger Ehrenberg, Founding Partner @ IA Ventures
Insight
Ehrenberg: Concentrated seed portfolios best deliver 3x to 5x net returns
“What that really led me to believe when I looked at modeling portfolio construction around the time that I started IA was that a much more concentrated strategy than a more traditional strategy. 40, 50, 60 portfolio constituent approach was what I felt had the…”
Roger Ehrenberg Mar 1, 2017 ▶ 4:13 20VC: The Power Of A Concentrated Seed Portfolio, Why Operational Value Add Models At Seed Do Not Make Sense & Why We Will See A Shakeout Of Growth Stage Investors with Roger Ehrenberg, Founder & Managing Partner @ IA Ventures
Insight
Ehrenberg: Seed VC signaling risk is a red herring for Series A
“The notion of misalignment is somewhat of a red herring because smart investors will see what we're seeing and that if the company hasn't done well, Then they're not going to be able to raise anyway.”
Roger Ehrenberg Mar 1, 2017 ▶ 9:16 20VC: The Power Of A Concentrated Seed Portfolio, Why Operational Value Add Models At Seed Do Not Make Sense & Why We Will See A Shakeout Of Growth Stage Investors with Roger Ehrenberg, Founder & Managing Partner @ IA Ventures
Insight
Ehrenberg: Venture Capital Returns Below 10% Fail to Compensate for Illiquidity
“If you could get risk adjusted returns of. 12 to 15%, that's pretty freaking good. If it's below 10%, then you're not getting paid for the risk. Right, so there's, it's what is the premium that you're willing to accept Above liquid strategies over long periods…”
Roger Ehrenberg Feb 19, 2024 ▶ 24:37 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Insight
Ehrenberg: Venture Capital Requires a 500-700 Basis Point Illiquidity Premium
“If you're getting paid 500 to 700 basis points for illiquidity, and you're a, either a perpetual institution by charter or just so massive that you effectively act like that, then Yes, that occupies a perfectly fine place in your portfolio.”
Roger Ehrenberg Feb 19, 2024 ▶ 25:45 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Insight
Ehrenberg: Secondaries Are Now the Only Way to Recycle Capital
“Really, the only way to get that recycling now is through secondary.”
Roger Ehrenberg Feb 19, 2024 ▶ 41:46 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Insight
Roger Ehrenberg: Fund managers raising capital must be shocking and ignore playbooks
“Be different. Take risk. Don't play it safe. Have a deeply held thesis and just put it out there. Be shocking. Don't be a sheep. Don't follow the playbook.”
Roger Ehrenberg Feb 19, 2024 ▶ 1:17:19 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Insight
Ehrenberg: The best founders use VCs for psychological support, not dependence
“I think the best founders aren't dependent. I think the best founders benefit from really good VCs to act as a sounding board, especially in those earliest days and to give them honestly, empathy and psychological support, because that is often the hardest thi…”
Roger Ehrenberg Feb 19, 2024 ▶ 1:17:42 Roger Ehrenberg: Why VC Returns Will Get Worse & Why LP Incentive Structures are so Broken | E1117 · 20VC with Harry Stebbings
Insight
Ehrenberg: Early-stage startups should maintain 30 months of cash runway
“We generally preach, you know, 30 months of burn on your balance sheet, and really not ramping up spend significantly until you've demonstrated real customer traction.”
Roger Ehrenberg Jan 31, 2022 ▶ 19:39 20VC: How Startup Valuations, Fund Deployment Cycles, M&A and IPO Markets Will All Change in This New Market, Where Will The Biggest Crunch Be, When Is The Right Time To Be Aggressive vs Conservative with Roger Ehrenberg, Founding Partner @ IA Ventures
Insight
Ehrenberg: Venture success relies on amplifying upside, not protecting downside
“Being successful in venture is not protecting downside, it's amplifying upside, and pay to play is Are all about protecting downside.”
Roger Ehrenberg Jan 31, 2022 ▶ 26:35 20VC: How Startup Valuations, Fund Deployment Cycles, M&A and IPO Markets Will All Change in This New Market, Where Will The Biggest Crunch Be, When Is The Right Time To Be Aggressive vs Conservative with Roger Ehrenberg, Founding Partner @ IA Ventures
Insight
Ehrenberg: Great product and market cannot compensate for a mediocre founder
“The notion of a great Product in a great market does not compensate for a meh founder, and I think I fell into the trap of thinking the founder's good enough because market and product was so strong, and I got that wrong.”
Roger Ehrenberg Jan 31, 2022 ▶ 39:16 20VC: How Startup Valuations, Fund Deployment Cycles, M&A and IPO Markets Will All Change in This New Market, Where Will The Biggest Crunch Be, When Is The Right Time To Be Aggressive vs Conservative with Roger Ehrenberg, Founding Partner @ IA Ventures
Insight
Ehrenberg: Seed follow-on funding avoids founder misalignment with upfront clarity
“We do not think there's misalignment As long as there is absolute clarity with the founder prior to investing as to what constitutes success for the series A.”
Roger Ehrenberg Mar 1, 2017 ▶ 8:05 20VC: The Power Of A Concentrated Seed Portfolio, Why Operational Value Add Models At Seed Do Not Make Sense & Why We Will See A Shakeout Of Growth Stage Investors with Roger Ehrenberg, Founder & Managing Partner @ IA Ventures
Insight
Ehrenberg: Enterprise product-market fit means selling software without heavy services
“So to us, product market fit at that point is where sales cycle has come way in, where there's not the need for heavy services in order to get somebody to buy, but where the product fit and finish is such that somebody is just willing to buy the product.”
Roger Ehrenberg Mar 1, 2017 ▶ 12:46 20VC: The Power Of A Concentrated Seed Portfolio, Why Operational Value Add Models At Seed Do Not Make Sense & Why We Will See A Shakeout Of Growth Stage Investors with Roger Ehrenberg, Founder & Managing Partner @ IA Ventures
Insight
Ehrenberg: Single-Turn VC Transactions Wildly Increase Outcome Volatility
“If you reduce everything because of the scale, right? To a single turn game, then that wildly increases the volatility of potential outcomes.”
Roger Ehrenberg Oct 16, 2025 ▶ 28:55 Thinking Machines Co-Founder Joins Meta for $3.5BN, Industry Venture's $665M Acquisition · 20VC with Harry Stebbings
Insight
Ehrenberg: Regulatory and IP Complexity Protects Startups From AI Disruption
“But I do think that the issues of Legal and regulatory complexity. And again, whether, whether it's financial infrastructure or it's media rights, copyright, patent, IP, it makes it more nuanced than am I able to develop the next base model or a great platform…”
Roger Ehrenberg Oct 16, 2025 ▶ 44:28 Thinking Machines Co-Founder Joins Meta for $3.5BN, Industry Venture's $665M Acquisition · 20VC with Harry Stebbings
Insight
Ehrenberg: Focus on portfolio fundamentals, not asset prices during downturns
“It's super important to go back to first principles, not focus on the price, but focus on the portfolio, and focus on, do you feel good about your positions?”
Roger Ehrenberg Jan 31, 2022 ▶ 8:52 20VC: How Startup Valuations, Fund Deployment Cycles, M&A and IPO Markets Will All Change in This New Market, Where Will The Biggest Crunch Be, When Is The Right Time To Be Aggressive vs Conservative with Roger Ehrenberg, Founding Partner @ IA Ventures
Insight
Ehrenberg: 24 months of runway is table stakes for development-stage startups
“In terms of having some extra cushion for companies that are really still very much in the developmental stage, I think, 24 months is table stakes.”
Roger Ehrenberg Mar 1, 2017 ▶ 11:30 20VC: The Power Of A Concentrated Seed Portfolio, Why Operational Value Add Models At Seed Do Not Make Sense & Why We Will See A Shakeout Of Growth Stage Investors with Roger Ehrenberg, Founder & Managing Partner @ IA Ventures
Insight
Ehrenberg: Early-stage VC success requires process-oriented founders and data iteration
“Especially, Harry, where we're investing in IA, which is so early, where there is such sparse data, that if we don't have a process, if we don't have founders that embrace experimentation, if we don't have a rigorous approach to data collection, analysis, iter…”
Roger Ehrenberg Mar 1, 2017 ▶ 21:50 20VC: The Power Of A Concentrated Seed Portfolio, Why Operational Value Add Models At Seed Do Not Make Sense & Why We Will See A Shakeout Of Growth Stage Investors with Roger Ehrenberg, Founder & Managing Partner @ IA Ventures
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