The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

4statements match

1resolved → 0open claims → 0supported → 1contradicted →

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated

Schutz: BarkBox Hacked Instagram's Popular Page With 5:15 PM Posts

“At Bark, we found a way to hack Instagram's popular page back when that was a thing. Like, if you posted a funny dog picture at five 15 during the week, We would get every time on the popular page, and we just have explosive growth”

Rob Schutz Jan 19, 2022 ▶ 5:52 20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro

Assertion Not checkable as stated

Schutz: The average age of a Roman customer is 46

“The average age on Roman is 46 years old.”

Rob Schutz Jan 19, 2022 ▶ 33:11 20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro

Assertion Not checkable as stated

Schutz: 14% of Roman ED patients were heavy smokers

“14% of men that came onto the platform for ED were heavy smokers, and it played a large role in why they were experiencing issues with sexual intimacy”

Rob Schutz Jan 19, 2022 ▶ 34:46 20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro

Assertion Contradicted

Schutz: Ro requires a founder interview for every new hire

“We still have a founder interview everyone that joins the company.”

Rob Schutz Jan 19, 2022 ▶ 18:57 20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro

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