The Ledger

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Opinion
Negative sentiment makes now a great time to invest in consumer tech
“I don't think so. I think that I would say enough people are down on consumer now. It's a good time to be contrarian on consumer.”
Rick Heitzmann Nov 11, 2019 ▶ 25:05 20VC: Firstmark's Rick Heitzmann on The Rise of Pre-Emptive Rounds, His Biggest Learnings From The Pinterest Board, 2 Things VCs Can Do To Prepare Their Companies For The Downturn and Why Now Is A Good Time to Be Contrarian and Invest In Consumer
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