The Ledger
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Malik: The majority of AI value will emerge at the application layer
“When I joined Perplexity and was writing out my pro-con list, I think the one that was, like, up there was, like, can the application layer capture and monetize value? And, or is it all just, you know, one big pass through cost? And now, you know, fast forward…”
Malik: Perplexity plans student-focused partnerships for distribution at scale
“So I think a lot about the student audience. And so there's some partnerships in that student world that I really want to break into to help drive distribution within students at scale.”
Malik: Perplexity shifts strategy to partner with fewer high-relationship creators
“And so I think we're moving very quickly as we'd rather work with fewer creators and just develop a really good relationship with them.”