The Ledger
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David will scale its multi-brand portfolio through internal creation, not M&A
“The difference is Mars has done it through M&A. We'll do it through creation.”
Red Bull exclusively sponsors high-risk sports involving potential death
“Red Bull. And the reason why I think that they've just been so disciplined with it, they associate themselves only with sports and activities Where death is a real possibility. And I think that discipline is really cool. That's all they do. So things, sports a…”
RXBAR reached $161 million in annual revenue at its acquisition
“We did a hundred sixty one million in sales.”
RXBAR grew revenue by 300% annually for four consecutive years
“Like we were 300% year a year for like five years, four years.”
RXBAR avoided traditional retail distribution for its first two years
“In the beginning, the first 24 months, like, we didn't do any retail. It wasn't in our cost structure, and we also couldn't manufacture enough.”
Peter Rahal estimates Quest Bar generates $350 million annually in sales
“I think like three 50 on bars, more with their whole portfolio, but just bars.”
Traditional protein bar packaging prioritizes flavor communication over brand identity
“Typically in the bar set, it's merchandise by color or flavor primarily. So you'll see a brand, its main color is its flavor communication. And then the brand color is secondary. So they're just communicating flavor, not brand.”