The Ledger

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Insight
Östberg: Founders should accept equity dilution over taking on debt at peak
“It's better to dilute and not, not think too much about it.”
Niklas Östberg Mar 12, 2025 ▶ 6:10 Niklas Östberg, Founder @ Delivery Hero: Competing with Uber and Doordash in a Capital Arms Race · 20VC with Harry Stebbings
Insight
Östberg: Delivery Hero's success is 80% internal execution and 20% competition
“I think what I've learned over the years is 80% our own execution. That is going to matter for how big we get and how much money we make, and then maybe 20% driven by competition.”
Niklas Östberg Mar 12, 2025 ▶ 16:24 Niklas Östberg, Founder @ Delivery Hero: Competing with Uber and Doordash in a Capital Arms Race · 20VC with Harry Stebbings
Insight
Östberg: Second-place food delivery players can be profitable if they reach scale
“So yeah, as long as you get scale, you will make money regardless if you're number two or number one. Of course, if you're number two, you will have less scale. You will make less money, but you will still be able to make money.”
Niklas Östberg Mar 12, 2025 ▶ 16:36 Niklas Östberg, Founder @ Delivery Hero: Competing with Uber and Doordash in a Capital Arms Race · 20VC with Harry Stebbings
Insight
Östberg: Driving organizational speed is more important for CEOs than capital allocation
“I do agree that the best CEOs are exceptionally good capital allocators, but I don't think it's the most important part of a CEO's job. I think it is an important job, but by far not the most important. I think more important is to drive the culture. You drive…”
Niklas Östberg Mar 12, 2025 ▶ 17:57 Niklas Östberg, Founder @ Delivery Hero: Competing with Uber and Doordash in a Capital Arms Race · 20VC with Harry Stebbings
Insight
Östberg: Unprofitable delivery subsidies only attract temporary low-value discount hunters
“If someone is willing to make a loss per order without that trajectory for getting profits, They might get some of the discount hunters and hunters, and the low value customer base might go to that competitor, but it, but it's not sustainable. So eventually th…”
Niklas Östberg Mar 12, 2025 ▶ 44:42 Niklas Östberg, Founder @ Delivery Hero: Competing with Uber and Doordash in a Capital Arms Race · 20VC with Harry Stebbings
Insight
Östberg: The best expansion markets often require years of losses to scale
“So in the end, sometimes it could be that the best markets are the ones that's going to cost a lot of money for a number of years because you want to invest to grow it. So it's not necessarily that the best market will be fastest to break even. It could be tha…”
Niklas Östberg Mar 12, 2025 ▶ 56:18 Niklas Östberg, Founder @ Delivery Hero: Competing with Uber and Doordash in a Capital Arms Race · 20VC with Harry Stebbings
Insight
Östberg: Uber proved food delivery companies can succeed as late entrants
“Uber and others entered the market and proved that you can start this business way later than we did”
Niklas Östberg Mar 12, 2025 ▶ 35:19 Niklas Östberg, Founder @ Delivery Hero: Competing with Uber and Doordash in a Capital Arms Race · 20VC with Harry Stebbings
Insight
Östberg: Founders are never as good or bad as market conditions suggest
“You, you're not as good as you think you are in the good times and probably not as bad as you think in the bad times.”
Niklas Östberg Mar 12, 2025 ▶ 4:09 Niklas Östberg, Founder @ Delivery Hero: Competing with Uber and Doordash in a Capital Arms Race · 20VC with Harry Stebbings
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