The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Liquid Death surpassed Aquafina's social following in just four months
“In four months, we have more social followers than Awkwafina.”
Mike Cessario Jan 20, 2023 ▶ 6:38 Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings
Assertion Supported
Harley-Davidson targets affluent professionals like dentists, not actual biker gangs
“When Harley is doing their marketing, they're not targeting biker gangs. They're marketing to dentists, like people that can afford a 25,000 dollar motorcycle”
Mike Cessario Jan 20, 2023 ▶ 18:26 Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings
Assertion Contradicted
Four conglomerates control 98% of the retail beverage market
“Four or five big players literally own 98% of the market between Coke, Pepsi, Anheuser-Busch, Molson Coors. I mean, that is 98% of the beverages you see on a shelf in a store anywhere.”
Mike Cessario Jan 20, 2023 ▶ 39:10 Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings
Assertion Supported
Monster Energy secretly gave Warped Tour bands water in Monster cans
“They made cans of monster that looked exactly like monster, but it just had water in it. And they would give that to the bands to drink. It was not for sale.”
Mike Cessario Jan 20, 2023 ▶ 2:47 Liquid Death CEO Mike Cessario: How I Turned Canned Water to a $700M Company | E968 · 20VC with Harry Stebbings
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